In the early 20th century, a visionary entrepreneur based in London was on the verge of success. What was his goal? To introduce to the watchmaking world of the time a dial mark that was not yet known: Rolex. A new name, invented in 1908, would become one of the world’s most respected brands in a few decades. As Hans Wilsdorf recounts in his memoirs of the company’s early days, the opposition he faced initially seemed impossible.
As a comprehensive, independent company, replica Rolex has manufacturing resources encompassing many skills and knowledge. Watchmakers, engineers, designers, and other specialists work closely together from the design to the manufacture of a watch. Rolex’s company culture is based first and foremost on the value of people, placing expertise and soft skills at the heart of the brand’s different activities.
Rolex organizes various professions, animated by employees who are experts in their respective fields. The company has complete control over its basic components, from casting gold alloys to machining, finishing and assembly of movements, cases, dials, bracelet elements, and gem-setting. The company’s expertise is also available worldwide thanks to an excellent after-sales service network.
To ensure the brand’s expertise continues, Rolex has its unique training center. Located in Geneva, the center is dedicated to pursuing excellence and developing its staff, providing training and mentoring apprentices. The company aims to pass on its pride in its skills and mastery of knowledge to younger generations.
The Oyster Perpetual collection builds on the success of the original Oyster model, which was patented and launched by Rolex in 1926. As the world’s first waterproof watch, it played a pioneering role in the development of modern watchmaking. Over the years, the Oyster became the proud home of many other innovations – such as automatic winding by perpetual motion (1931) – that defined the identity of the collection and forged Rolex’s reputation for excellence, of which precision and reliability in timekeeping are among the cornerstones.
The Oyster has gradually evolved into a watch collection incorporating new features and innovative technologies. All models share basic characteristics and a solid visual identity. Today, the collection comprises 12 lines divided into two categories: classic watches, such as the Datejust and Day-Date, and professional replica watches, including the Explorer and GMT-Master II.